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What's Perceptual Mapping?
What's Perceptual Mapping? 4/19/2022 12:04:59 PM
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What's Perceptual Mapping?

What's Perceptual Mapping?

4/19/2022 12:04:59 PM ali najib

A perceptual map is a chart that demonstrates the place of a product in people’s minds compared to its competitors. In other words, this visual technique attempts to show the consumer’s perception of some products that are in the same category.

Here is the perceptual mapping of smartphones (Henley Business School, Principles of Marketing).

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